Eric Devlin · Selected Work
Here's two pieces of work.
01 / Self-serve tooling
Citi · Velocity (economic research & advisory platform)
Velocity's economic research analysts publish a steady stream of articles and videos, each needing an on-brand hero image. Every one of those routed through a designer first. It was a bottleneck for the analysts and low-leverage work for the design team.
A self-serve generator the analysts run themselves: enter the speakers and titles, choose from a curated set of approved backgrounds, and get a finished image that holds the brand. The constraints are baked into the tool, so the output is on-brand by construction rather than by review.
It removed a designer from the critical path and standardized Velocity's visual language at the same time. The same instinct sits under everything here: give non-designers a guided path to good output instead of gatekeeping it.
02 / Design systems
Citi · firm-wide design-system unification
A unification effort across the bank's design systems had been stalled for two years. The systems had drifted apart, and nobody owned the path back together.
I revived it. Co-authored the strategy, built the case, and sold it to leadership. It is now a funded platform with a twelve-person team collapsing eight systems into four.
The system is built to be consumed by AI tools, not just read by humans. We encode brand and interaction rules (voice, density, behavior per line of business) so an AI can generate the right interface for the right context. I think that is where design systems are going, and I want to build it somewhere it is the product rather than an internal initiative.